The Art and Science of Growth
$30M+
in performance spend, thoughtfully scaled
20+ brands
built across beauty, fashion & lifestyle
10+ years
shaping and scaling VC-backed DTC brands
8-9 figure brands
growing double digits, year after year
The strategy behind the scale
I help DTC brands grow—and stay growing. With a decade scaling VC-backed eCommerce brands across beauty, fashion, and lifestyle, I blend creative intuition with data discipline to drive measurable, meaningful results.
The method ❊
Acquisition
Blending art and algorithm. From paid campaigns to landing page experiences, every touchpoint is built to attract and scale the right audience.
01Retention
Growth that lasts. Through lifecycle strategy, content, and connection, I help brands turn first-time buyers into long-term advocates.
02Creative Strategy
Where storytelling meets performance. I build concepts that resonate deeply, move quickly, and convert thoughtfully.
03Growth,
tailored to you
No two brands scale the same way. My approach adapts to your stage of growth—balancing creativity, data, and profitability at every step.
Full-funnel acquisition strategies across Meta, Google, TikTok and Pinterest—built to scale efficiently and convert consistently.
Campaign strategy and structure
Creative testing and insights
Weekly optimization and report
Retention systems that turn first-time buyers into loyal customers through thoughtful, data-driven communication.
Email and SMS strategy
Segmentation and flow optimization
Campaign planning and performance analysis
Connecting performance to profitability through forecasting, measurement, and strategic direction.
Revenue and CAC modeling
Channel mix planning
Cross-functional creative and media alignment
Book an appointment.
A quick 15–20 min chat to understand goals and where I can help — paid media, lifecycle, or fractional growth support.
Your next chapter,
told by others
“Aparna's commitment and dedication are rare. As an acquisition manager at LUS Brands, she demonstrated an exceptional work ethic, tackling complex problems head-on and persisting until she found successful solutions that led to growth and optimization. Her expertise in paid media strategies is impressive, and she has a profound understanding of paid social channels. Aparna's knowledge is vast, yet she is always eager to learn more and expand her horizons to meet any challenge. I highly recommend Aparna to anyone in need of a solid paid media strategist.”
Adam H.
“Working with Aparna completely changed how we approached growth at Kotn. She brought clarity to our performance marketing strategy, tightening our CAC targets while uncovering new opportunities in creative testing and lifecycle. Her ability to translate data into actionable insights—and pair that with brand intuition—is rare. Aparna doesn’t just optimize campaigns; she builds momentum across teams.”
Paula S.
“Aparna has been instrumental in helping us scale La Porte Swim. She understands how to balance brand with performance, which is such a rare mix. From structuring our paid strategy to guiding creative direction, she has helped us grow both awareness and revenue sustainably. She’s strategic, fast-moving, and genuinely invested in the brands she partners with.”
Johanna D.
